Have you ever thought about turning quick TikTok content into a permanent showcase on your profile?
That’s the idea behind TikTok Highlights, a feature that helps creators, brands, and everyday users better organize their content.
Instead of letting a Story vanish without a trace, you can use Highlights to save important posts, introduce your profile, and make navigation easier for first-time visitors.
This feature offers simple yet highly useful benefits: better profile organization, greater value from your Stories, and increased clarity for new visitors. For anyone creating content, selling services, promoting products, or looking to strengthen their digital presence, this can make a real difference.
In this guide, you’ll learn what TikTok Highlights are, how to create a highlight folder, how to pin videos to the top of the gallery, and discover tips to make your profile more engaging, strategic, and easy to explore.
What are TikTok Highlights?
They function as fixed spaces on your profile to gather important Stories. Essentially, they resemble small folders organized by theme.
You can use this feature to categorize content such as tips, behind-the-scenes footage, FAQs, updates, tutorials, travel, daily routines, results, or introductions.
To visualize this better, think of your profile as a storefront. Standard videos appear in your gallery, but visitors don’t always know where to start; Highlights help guide them.
They allow you to quickly show who you are, what you offer, and which content deserves the most attention.
It is worth noting that this feature may not roll out to all accounts simultaneously. As with many new TikTok features, the release can be gradual. Therefore, if the function isn’t available on your profile yet, it’s a good idea to keep your app updated and stay tuned for changes.
Why use TikTok Highlights?
Highlights might seem like a minor visual detail, but they significantly improve the visitor experience.
When someone visits your profile, they need to quickly understand the type of content you create. If everything is disorganized, they might leave without exploring the rest of the page.
Highlights also help you showcase content that remains relevant long after it was originally posted. A Story featuring a useful tip, an introduction, or an important answer can continue to help new visitors over time.
Another key point is that this feature can strengthen your authority. Organizing information clearly projects a more professional and trustworthy image.
This is useful for content creators, small businesses, influencers, service providers, and anyone looking to make their profile more comprehensive.
Key ways to use TikTok Highlights
Let’s explore some practical ways to use this feature in more detail.
Create an introduction highlight
This can be the first highlight on your profile. Use this space to explain who you are, the topics you cover, and why someone should follow your content. You can use simple names, such as:
- Start Here
- About Me
- My Profile
- Who I Am
- My Story
This type of Highlight is very helpful for people who have just discovered you. Within a few seconds, they gain a better understanding of what you offer and may become interested in your other content.
Curate your best Stories
Not every Story needs to become a Highlight. Ideally, you should choose only the content that truly adds value to your profile.
Let’s delve a little deeper into this: if you save everything, the Highlight loses its impact. However, if you select only the best content, visitors quickly recognize its value.
You can group Stories featuring quick tips, important explanations, interesting behind-the-scenes glimpses, or answers to frequently asked questions from the comments.
Categorize your content
Organizing by category makes navigation easier. Instead of having a jumble of content, you can create folders based on specific themes.
Some ideas include:
- Tips
- Behind the Scenes
- Tutorials
- Q&A
- Favorites
- News/Updates
- Results
- Routine
- Products
- Services
It is worth noting that short names work best. Visitors shouldn’t have to think too hard to understand what each Highlight contains.
Use Highlights to answer frequently asked questions
If you constantly receive the same questions, turn those answers into permanent content.
For example, you can create a Highlight called “FAQs” or “Questions.” Include answers regarding your routine, tools, services, products, contact methods, or recurring topics in your niche.
This type of organization saves time and improves communication with your audience.
Show behind-the-scenes content to build a connection
Behind-the-scenes content helps humanize your profile. It shows what happens behind the finished videos.
You can show how you film, choose topics, edit, organize your routine, or prepare a product before delivering it to a customer.
It is also worth noting that authentic content tends to build connections. Not everything needs to look perfect. Sometimes, showing the process is more interesting than just showing the final result.
How to create Story Highlights on your TikTok profile
Now, let’s look at the main step-by-step process. Since the feature may vary between accounts, the exact steps might differ slightly. However, the general logic remains the same.
Tik Tok
Click below to access your app store.
You will be redirected to the app store.
Step 1: Open TikTok and create a Story
Open the TikTok app on your phone and tap the plus (+) icon to create new content.
Then, choose a photo or video to post as a Story. You can record it on the spot or use a file already saved on your device.
Review the content before posting. Check if the image is clear, if the message makes sense, and if the Story aligns with what you want to highlight on your profile.
Step 2: Post the photo or video to your Stories
After preparing the content, share the photo or video to your Stories.
This is the first step to making it available as a Highlight option. Ideally, post something with lasting value, such as a tip, an introduction, an explanation, or content that helps new visitors.
Avoid highlighting fleeting Stories, such as announcements that are only relevant for a few hours.
Step 3: Open the published Story
After publishing, access the Story that just went live.
Look for a star icon or a plus symbol at the bottom of the screen. The visual appearance may vary depending on the app version or account type.
If the feature is available to you, this area should offer an option to create a Highlight.
Step 4: Create a Highlight folder
Once you find the option, tap “Create.”
Then, enter a name for the Highlight folder. Choose something short, direct, and easy to understand.
Good name options include:
- Tips
- Start Here
- Behind the Scenes
- Favorites
- Q&A
- What’s New
After choosing the name, confirm the creation of the folder.
Step 5: Check the Highlight on your profile
Return to your profile and check if the Highlight appears correctly.
Make sure the name is clear, the chosen content matches the category, and the Highlight helps visitors better understand your page.
If you aren’t happy with the result, review the organization and make adjustments as needed.
How to pin videos to the top of your TikTok gallery
Another important feature for making your profile more strategic is the option to pin videos to the top of your gallery.
While Highlights organize Stories, pinned videos showcase regular posts that deserve more visibility.
Step 1: Go to your profile
Open TikTok and navigate to your profile.
Choose the video you want to highlight from your gallery. Prioritize content that represents your page well.
It could be an introduction video, an important tutorial, a comprehensive explanation, a high-performing video, or a post that helps new visitors.
Step 2: Open the chosen video
Once you’ve picked the video, open the post.
Consider whether it truly deserves the top spot. Remember that space is limited, so choose carefully.
Step 3: Access the video options
Tap the three dots on the side of the screen to open the post options.
Look for a section like “Post settings” or “Manage visibility.” The name may vary depending on the app version.
Step 4: Select the option to pin the video
From the available options, choose the function to pin the video to your profile.
Generally, TikTok allows you to keep up to three favorite videos at the top of your gallery. So, choose content that effectively serves as an entry point to your profile.
Step 5: Strategically organize your videos
After pinning them, check how the videos appear to visitors on your page.
A good combination might be:
- An introduction video
- A video with a useful tip
- A video featuring social proof, results, or strong content
This selection creates a more complete first impression and helps visitors quickly understand what you offer.
Tips to stand out using TikTok pinned videos
Now for an important part: how to use pinned videos creatively without looking just like everyone else.
Create a pinned video titled “Before you follow me”
This title sparks curiosity and helps better filter your audience.
In this video, you can explain what people will find on your profile, who your content is for, and the type of posts you usually share.
It’s a simple way to build a connection right from the first interaction.
Create a mini-journey for new visitors
Instead of creating random pinned videos, think about a sequence. For example:
- Who I am
- Start here
- Top tips
- Behind the scenes
- Q&A
This order helps visitors navigate as if following a brief roadmap. It makes your profile more intuitive and engaging.
Use a Highlight for common mistakes
Content about mistakes grabs a lot of attention because it helps your audience avoid pitfalls.
You can create categories like:
- Mistakes I avoided
- Don’t do this
- Lessons learned the hard way
- Tips no one talks about
This format works well because it sparks curiosity and delivers value quickly.
Conclusion
TikTok Highlights can transform how you present your profile. They help organize important Stories, showcase useful information, and make the experience easier for first-time visitors.
You’ve seen how this feature can be used to create an introduction, compile tips, show behind-the-scenes content, answer FAQs, and build a clearer showcase within the app.
You also learned how to create Story Highlights, pin videos to the top of your gallery, and combine these features to make your profile look more professional and engaging.
Now it’s time to put this into practice. Open TikTok, review your content, select your most useful Stories, and strategically organize your key videos.